Because household care products are notoriously polluting. They pollute and harm at every stage during their manufacturing and finally when we use them at home.
We made ours from 100% ethically sourced, wild-grown soapberries. And you could use ours in a washing machine. We made ours without any water. Plus you could directly reuse your wash water in your garden. So the entire laundry cycle becomes water positive.
We then added a Dishwash to our green home cleaning range.