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Loom

The warped state of Handlooms in India

I was surprised to read a few days back that Flipkart has signed an MoU with the Indian Textile Ministry to provide an online marketing platform to handloom weavers and their products. Through online marketing platform, Flipkart is also supposed…

The Sutra of Thread – Part 2

One of the reasons the Indian handloom and handicraft sector is so much in the doldrums is because as consumers, we lack knowledge. We do not know our sustainable fabric basics which is why we sometimes easily forego our traditional…

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