Why bio-degradable is not enough

Quite often in our research on sustainability, we learn something that makes us sit-up. We usually accept that it is awesome for a product to be bio-degradable and leave it at that. However when you pull at the thread of…

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Trendspotting 2011.

It is always a good time to be trendspotting but the first week of the New Year is the best. I came across this useful presentation on the top 100 trends for 2011 put together by the creative house, JWT.…

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Sustainable by Design – To liquid or not to liquid

At Krya, sustainability, usability and beauty are the three core principles of product design. Sustainability forces constraints, as many cheap & easily available materials and processes are ruled out. But that’s okay, because it is difficult to design it into…

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Krya's first sustainable goodie

Today is the first day, of a super exciting year. A brilliant day to talk about the first sustainable goodie from Krya. So we’ve made a detergent.By powdering a fruit. It washes really really well. In our washing machine. And…

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Year in Review – What we 'shipped' in 2010

This is a riff inspired by Seth Godin’s post today, on what we ‘shipped’ in 2010. Incorporated 2 new companies to start shipping products in 2011. Created and designed the Krya brand Built the first prototype of a D.I.Y Film…

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