Keeping the fruit that’s a detergent dry

Our fruit that is a detergent loves water – the geek term for that is that it is hygroscopic. When it comes in contact with water, it starts to release saponins (the stuff that makes it foam). This is great…

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On the importance of being hypoallergenic

The prefix “hypo” means low, below or less of. So when the prefix hypo is applied to allergens, we get hypoallergenic, a substance that is less allergic than normal. In other words a hypoallergenic substance is supposed to cause lesser…

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Blue screen error interrupts Blue sky thinking

For the last couple of days we have been completely swamped by the dastardly blue screen error. For those of you who haven’t encountered one ( Google search seems to indicate this would exclusively be people  without computers or with…

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Why bio-degradable is not enough

Quite often in our research on sustainability, we learn something that makes us sit-up. We usually accept that it is awesome for a product to be bio-degradable and leave it at that. However when you pull at the thread of…

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Trendspotting 2011.

It is always a good time to be trendspotting but the first week of the New Year is the best. I came across this useful presentation on the top 100 trends for 2011 put together by the creative house, JWT.…

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Sustainable by Design – To liquid or not to liquid

At Krya, sustainability, usability and beauty are the three core principles of product design. Sustainability forces constraints, as many cheap & easily available materials and processes are ruled out. But that’s okay, because it is difficult to design it into…

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Krya’s first sustainable goodie

Today is the first day, of a super exciting year. A brilliant day to talk about the first sustainable goodie from Krya. So we’ve made a detergent. By powdering a fruit. It washes really really well. In our washing machine.…

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Year in Review – What we 'shipped' in 2010

This is a riff inspired by Seth Godin’s post today, on what we ‘shipped’ in 2010. Incorporated 2 new companies to start shipping products in 2011. Created and designed the Krya brand Built the first prototype of a D.I.Y Film…

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