Mindful manufacturing & maximum nutrition

I had 2 separate conversations yesterday that were on a topic that We’ve been quite obsessed about in the pre-work leading up the Krya factory. How do we process herbs and grains to ensure that they are easy and convenient…

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The Waiting Game

Daniel Silva has this to say about the life of a Spy. Waiting is a key skill for the spy. The life of a spy consists of long periods, days & weeks , of boring, zero-action, mind numbing waiting (…

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A sustainable business card

Srini and I have been business card-less for the last 2 years. Printing a business card is not very environmentally friendly for some reasons. When you go to a printer, they print only a minimum of 200 cards or more.…

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Blue screen error interrupts Blue sky thinking

For the last couple of days we have been completely swamped by the dastardly blue screen error. For those of you who haven’t encountered one ( Google search seems to indicate this would exclusively be people  without computers or with…

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Radical transparency

We noticed something strange in detergent labelling today. None of the detergent brands available in the local supermarket declare the ingredients or at least the key ingredients. This is in stark contrast to other categories like food or skin care…

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Why bio-degradable is not enough

Quite often in our research on sustainability, we learn something that makes us sit-up. We usually accept that it is awesome for a product to be bio-degradable and leave it at that. However when you pull at the thread of…

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Why I love what we do @ Krya

Yesterday was a big day at Krya. We put in the finishing touches to the wireframe of the new website. (The wireframe is the backbone of the website. It contains the layout of the website, the navigation, colour schemes and…

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Trendspotting 2011.

It is always a good time to be trendspotting but the first week of the New Year is the best. I came across this useful presentation on the top 100 trends for 2011 put together by the creative house, JWT.…

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Sustainable by Design – To liquid or not to liquid

At Krya, sustainability, usability and beauty are the three core principles of product design. Sustainability forces constraints, as many cheap & easily available materials and processes are ruled out. But that’s okay, because it is difficult to design it into…

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