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Preethi Sukumaran

Preethi Sukumaran

Preethi is deeply committed to the formal study and application of the timeless principles of right living as laid down in the Ayurvedic canon. At Krya, her synthesis of ayurvedic principles with botanical expertise drives R&D & Product development. We have over 100 proprietary formulations in the market today which are trusted and loved by our consumers. Preethi is also deeply passionate about building Krya based on the Indic principle that Dharma leads to Artha ; we call this "Dharmic Entrepreneurship". She works with the Krya team on establishing Krya as one of the most trusted wellness brands in the categories we operate in.

The Sutra of Thread – Part 2

One of the reasons the Indian handloom and handicraft sector is so much in the doldrums is because as consumers, we lack knowledge. We do not know our sustainable fabric basics which is why we sometimes easily forego our traditional…

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