Curious consumers and retailers often ask us why we choose to use only certified organic ingredients in our products. The debate on using organic ingredients in our food is of course far less today.
We have heard and read enough about the dubious effects of pesticides, and fertilisers on our food. We have seen examples of the devastating effects on human beings and the environment whenever synthetic substances are sprayed on our food.
No one I speak to today debates the merit of organic food – there continues to be some murmurs on its availability, perceived premium pricing and some musings on whether it has been priced to target an elite crowd.
The debate on using organic non-food products is only just beginning in India. For one, the certification standards for non food products are less clear. It is easily possible to certify a potato which has been grown using organic methods. But certifying a detergent, or a cosmetic product that uses organic ingredients is less clear. In my research I have found these standards often to be surprisingly lax, as certifiers struggle to balance the known (how an organic ingredient is grown), with the unknown (using other chemical additives in combination with these natural ingredients).
A longer post on certifying organic non-food products is part of my blog list, and is something I would like to write about soon. But until then, I would simply like to state that we have given this a great deal of thought at Krya, and opted for the easier / more difficult route.
All our products so far and in pipeline products use upto 98% certified organic ingredients. The balance 2 – 3% is usually food grade dessicants which are allowed under the most stringent organic certification standards. By following a unique, chemical and water free manufacturing and product creation process, our non-food products meet our own, very stringent standards for what constitutes an organic product.
But that still doesn’t answer the question this blog post started with. Why choose organic at all? Isn’t natural just good enough?
To answer this question, and the many questions we continue to hear on choosing organic food, I’ve put together a presentation on the 11 and a half reasons We choose organic ingredients for the products we create at Krya and in our home for our family.
Through this post, I hope to inspire more heated enquiry on what goes into your plate, and on and in your body. Perhaps you too, like me, will decide to step off the cliff and dive into the delicious, nourishing, and sustainable world of organic food and products.
Here’s the link: http://www.slideshare.net/kryagoodies/115-reasons-why-krya-and-we-are-organic-29282266
As always, do read, reflect and drop in your comments.
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