Sustainable by Design – To liquid or not to liquid

At Krya, sustainability, usability and beauty are the three core principles of product design.
Sustainability forces constraints, as many cheap & easily available materials and processes are ruled out. But that’s okay, because it is difficult to design it into a product retrospectively.
At Krya we think about sustainable design at 6 stages

  1. Product design: ingredients, format, packaging.
  2. Raw material sources and their transport
  3. Manufacturing process
  4. Transport to consumer
  5. Consumer in use method
  6. Post consumer use disposal

At every stage of a product’s life cycle no decision is too small to be ignored. And each decision has to balance sustainability with usability for the consumers. Take for instance, the choice of product format.
Product format: To liquid or not to liquid?
Whether a product is a solid, liquid or somewhere in the continuum between plays an important role in determining a product’s sustainability.
It turns out that liquid products and sustainability just don’t mix.
Here’s why:

  1. Liquids = complex, resource intensive manufacturing
  2. Liquids often imply effluents
  3. The addition of water into a product requires a clean , antiseptic environment
  4. The addition of water also means possible bacterial contamination so preservatives are a must in the end product
  5. Liquids need tough containers – So hello plastic, goodbye paper
  6. Liquids are expensive to transport – they are voluminous, need special storage, & can be easily damaged


At Krya, we have made the decision to choose a solid format over a liquid format every time.
This commitment extends to our personal life as well. We have eliminated many liquid products like face wash, shampoo and conditioners. We have created organic, natural, fantastic powder alternatives to these categories.
Choosing a solid format over a liquid format can make a huge difference to the environment.
All it needs is an open mind.

0 thoughts on “Sustainable by Design – To liquid or not to liquid

  1. Very interesting indeed!There was a time when bar soaps and powdered hair wash were considered not so hep or hygenic or atleast the commercials have been portraying them that way for a while now. Its not easy to change people’s thinking especially when there’s an issue of convenience.
    It may be tough but not impossible!
    You guys are doing a great job starting the awareness. Keep up the good work! All the Best!

    1. Hey thanks Malli!
      We’ve got some very encouraging feedback on Krya – we believe that when transparent information exists, it is easy to make the right choices.
      Thanks for the support!

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