We’ve taken our time over describing what we do. The first time we encountered this was while incorporating our company. (Srini’s post yesterday talked about how we incorporated our LLP.)
One of the things the LLP office makes you do is to define what you do, and add that to your company’s name. So if you are Ram who makes super-cool financial management software , your company’s name could read Ram Financial Management Software Products LLP.
What you can’t do is call yourself Ram’s Super Cool Financial Management Software Products LLP. Adjectives, and Superlatives are frowned on by the LLP office.
We wanted to call ourselves Krya Awesome Products LLP. But the LLP office, rightly found “Awesome Products” to be vague, and non-intuitive to the public at large.
So after a lot of back and forth, we decided to name ourselves Krya Consumer Products LLP.
But when we wrote to our first consumer sometime back, describing what we make, ‘consumer products’ didn’t quite begin to describe what we do.
What we do make is environmentally friendly, low carbon footprint, natural products that are easy and effective to use, and help you reduce your load on the earth and yourself.
That was too much of a mouthful for our first consumer – though she did her best to stay awake through that.
Which is when we came up with what we actually do.
We create sustainable goodies.
That are sustainably & fairly produced from farm to pack, and are responsibly packaged and sold by Us to You.
We hold ourselves accountable to how our sustainable goodies are used and disposed, and design packaging that is both easy to recycle & holds value to the recycling system (more on that later).
We are easy and fun to work with, and respect the people who work with us, and value their point of view.
We take You very seriously, and work hard to create sustainable goodies and a wonderful consumer experience.
And that’s what we do…