Home Care

The synthetic detergents and dishwash products you use in your home are based on surfactants like LABSA which are derivatives of the petrochemical industry. Apart from the surfactant, all synthetic cleaning products come pre-loaded with a toxic set of additives that could include builders, enzymes, bleaches, colours, artificial fragrances, fillers and anti bacterial additives like Triclosan.

 

The Detergent allergy syndrome

Does your skin or your loved one’s skin often feel itchy, look reddish or inflammed or develops a stinging sensation every time it comes in contact with your detergent, dishwash or sometimes freshly laundered clothes?

You may experiencing the unfortunately common “detergent allergy syndrome” which is an allergic skin reaction to the some of the chemicals in your detergent. Detergents may contain dozens of potential allergy inducing ingredients. The American dermatology association states that the fragrances, dyes, and preservatives in detergents provoke most of the allergic reactions to detergents. Other allergenic ingredients include ammonia, petroleum distillates, polymers and other synthetic surfactants.

Some of the other more common detergent based allergies reported include allergic conjunctivitis. Here you may develop red, itchy and stinging eyes apart from dermatitis on skin. The University of Maryland Medical Center also reports delayed allergic reactions from optical brighteners. These reactions develop when the skin receives sunlight exposure after contact with the ingredient. This may set off more severe rash symptoms, including painful hives or blisters. Fluid-filled blisters eventually drain, sometimes breaking the skin and then crusting over.

 

Dangers of enzymes in your synthetic detergent

Sodium Carbonate, Sodium silicate and enzymes are common components of a synthetic detergent. When handled separately, all 3 can cause skin irritation and could be hazardous when inhaled or ingested. Both Sodium carbonate and Sodium Silicate can damage the respiratory tract if inhaled. Symptoms include a sore throat, coughing, wheezing and shortness of breath. To avoid these symptoms, it you are supposed to use synthetic detergents only in a well ventilated area!

If ingested both Sodium silicate and Sodium carbonate can cause digestive symptoms like nausea, diarrhoea and vomiting. They are also severe eye irritants causing extreme harm if they accidentally fall into your eye or are squirted in (which may happen accidentally with liquid detergents).

 

Phosphates in Detergents and Dishwash products – unregulated and a severe environmental hazard in India

Super Tri ploy phosphate (STPP) is a common builder used in detergents and dishwash products. This chemical is added to increase the foam in these synthetic cleaning products especially when the products are used in hard water. STPP is a strong environmental hazard and has been banned in many countries like the US and Canada for its ability to generate intense foam and to increase algal bloom in fresh water bodies.

When STPP and phosphate containing detergents and dishwash products reach fresh water bodies, the phosphates in the cleaning product acts as a strong nutrient to algae. As the algae bloom in the water, they deplete the oxygen content of water, killing all aquatic life in the water and rendering the water unfit for drinking or further consumption. This nutrient loading process leading to algal bloom is called eutrophication and this has a severe impact on the availability of drinking water. For this reason, many countries have banned the use of phosphates in cleaning products. Unfortunately, this is still not the case in India. So detergent brands which are formulated without phosphates in countries like the U.S, use extensive amounts of phosphates in Indian formulations as no law yet exists to control this. So every time you buy a synthetic detergent, you are severely impacting eth availability of fresh water in our country!

 

Surfactants in cleaning products: toxic to aquatic life

STPP and Phosphates indirectly kill aquatic life by allowing algae to bloom quickly and cut off oxygen supply. The surfactants in synthetic detergents and dishwash products are extremely toxic to aquatic life. They are persistent long after their use, and when they do break down, they generate extremely toxic by products in water. In fresh water, the surfactants form synthetic cleaning products actually break down the protective layer of mucosa that fish generate.         They can disrupt the endocrine systems of fish and other aquatic animals, decrease the breeding rate of aquatic organisms and ensure by their presence, that these animals absorb more pesticides, phenols and other water pollutants.

 

How much synthetic dishwash do you eat every day?

Every one of us can remember seeing our “clean dishes” come with a small glob of synthetic dishwash stubbornly stuck to it. This is especially common in ridged and difficult to clean vessels like kadais and feeding bottles. If the feeling of eating synthetic dishwash with your food, or the thought of your baby drinking it with her feeding bottle creeps you out, then you should strongly reconsider how you clean your dishes.

 

The Krya solution: all natural, chemical free, safe for human beings, safe for aquatic life and safe for our waterways

Human beings have existed long before the invention of synthetic cleaning products. Throughout human history, we have found natural herbs, clays and ashes form cooking and eating as extremely effective cleaning solutions for our dishes and laundry.

When we started Krya, our concern for the environmental damage and toxicity to aquatic life and human life, led us to start the Krya all natural range of cleaning products, our very first set of products at Krya. We went back to references from Ayurveda and Siddha to formulate our range, and we chose effective cleaning herbs that were safe on skin, could be safely sued around children and pets, and could be safely discharged in our waterways without worrying about the toxicity.

 The Krya natural cleaning range uses traditional plant based cleansers like Soapberry and Shikakai. In addition we use skin safe and skin healing astringent herbs like Amla, Embelic myrobalans and Belleric myrobalans and properly sourced, and cleanly extracted organic essentials oils like Lemongrass, Palmarosa and Citriodora.

The Krya cleaning range has both fragrance free and naturally fragrant options. All of Krya’s products are safe to use for clothing and dishes mean for new born infants, elderly people and those with sensitive skin.

 

The truly green Krya cleaning range:

The Krya range of home cleaning products are formulated without fillers, colours, builders, phosphates, baking soda, parabens, sulphates, LABSA, artificial fragrances – the range is 100% synthetic free.

This means that the discharge from our products is easily recyclable. The discharge from our detergent product can be filtered to remove lint and debris from clothing and directly discharged to your garden to save water. This is being done by many Krya consumers who report healthy plant growth in their gardens with the wash water from Krya.

Kitchen waste water needs to go through a slightly more rigorous filtering process to remove cooking oils and spices form the water. Once this is done, this water can also be reused.

The products are themselves both compostable and biodegradable. We recommend composting the residue from our detergent into your garden.

 

The truly green Krya cleaning range: recommended for sensitive applications

The Krya truly green home cleaning range is especially suitable if you have patients recovering from intensive treatments like chemotherapy and radiation therapy, sensitive skin and around small infants. We are often referred by dermatologists and other doctors for their patients with sensitive skin or severe health conditions.

Cloth diapering moms swear by our detergent!
 

Contact us if you have more questions:

For more information on our products and how they should be used, please visit the individual product pages. We also have long term subscription packs on offer for our home cleansers. If you have any more questions on the subject, please call us on (0)75500-89090 or email us.