Tag Archives: krya

Don’t kill the Dead Sea : on biological conservation & harvesting resources responsibly

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A crucial but unspoken part about running a Botanical company is displaying an appreciation for and sensitivity towards conservation. India contains literally thousands of medicinal herbs which are great for skin and hair. However, a few of these herbs are much more famous among consumers and therefore make a product easier to market or sell.

 

It will come as no surprise that the more famous a herb gets, the more vulnerable the plant becomes to over exploitation or stripping.

 

A case in point is Sandal and Red Sanders. Both these trees are very vulnerable to smuggling and over exploitation. Over exploitation means that there is simply too much careless logging happening of the trees without enough time and space being given to conserve the existing population. And when we continue to demand these trees, we permit unlicensed cutting, rampant smuggling and fuel a parallel economy where human rights are strongly affected.

 

This is why at Krya, despite easy availability of unlicensed Red Sandal, we refuse to use it in our products. We do not want our money and your money to support illegal trade and smuggling of this vulnerable plant.

 

We do use small amounts of Sandal in our products. This is purchased from a government authorised license holder who is permitted to log restricted amounts of Sandal. This means that we get Sandal only in small quantities and the costs that we get it at are extremely high. This also means that we get the genuine Sandal. Which has been logged responsibly under checks and balances. And given the Sandal is a rare and expensive herb, we learn as a company to use it judiciously, only in the appropriate formulations where Sandal is strongly required – therefore the system keeps everyone in check.

 

We have strongly resisted using imported materials in Krya, despite their obvious value for skin and hair. There was a time when Dead Sea minerals were a huge “in” resource to be used in skin and hair care formulations. It stands to reason that the Dead Sea is a finite resource. If every single person in the world wanted to treat their hair and skin with the minerals from there, we would not have a Dead Sea left.

 

Similar is the case with soil based products. Green French clay and Moroccan Rhassoul clay are both extremely nutrient rich soils that are beneficial for skin and hair and can be used for different complaints. However, this is soil that is endemic to a particular region and has been created by a unique set of factors that is specific to that region. For example, French green clay was first identified in rock quarries in southern France. Their unique green colour comes from iron oxides that occur naturally and decomposed kelp seaweed and algal plant matter giving the clay its natural tint. The process of forming this clay is extremely old – and the clay samples we get today could be tens of thousands of years old. IF we simply take this clay away, from across the world, we are depleting the local environment of this natural soil WITHOUT doing anything to add it back to the soil.

 

The same maxim holds for Moroccan Rhassoul clay too.

 

There are 4 principles that should be held onto when using natural resources:

 

  1. They should be harvested carefully with a view of ensuring that the plant / animal / mineral being harvested is not stripped and decimated from its natural surroundings. The harvesting technique should ensure rotation so that we give enough time for this resource to re-generate so we are not depleting it by our actions.
  2. They should be used carefully and not frivolously. Every ingredient must be used in the right quantity, not wasted and should go towards treating the ailment the ingredient helps cure.
  3. We should use easily renewable plat resources first – this list includes fruits and flowers which are meant for harvesting. This list also includes plants that are easy to cultivate, have a short life cycle and do not depend upon very strong environmental forces to form (erg: volcanic soil, dead sea minerals, Shilajit, etc)
  4. The use of ingredients must be LOCAL and SEASONAL. This is a maxim given in all the Ayurvedic texts which state that herbs which are LOCAL to you tend to work best for you. So even if “French green clay” or “Moroccan Argan oil” sounds great, what will probably work best for us in India are Coconut or Sesame Oil and any one of our medicinal herbs.

 

If we harvest and use herbs and resources as per the above 4 principles, we will not over exploit or drain our resources in one area.

 

The next time you shop for a skin / hair care product and it is advertised as containing imported ingredients like Dead Sea Minerals, Moroccans Argan Oil or rare Amazonian herbs, do consider buying something local instead. And when you are buying something local, and it advertised as containing extremely rare and expensive and hard to procure ingredients like Red Sandal, Shilajit or Saffron, check for its authenticity and legality as well.

 

Remember, we don’t just buy. We vote and send out a statement about the ethical, business and moral practices we would like to see around us. .

 

Eating for Good Health – An Ayurvedic Perspective : Part 1

Eating for Good Health – An Ayurvedic Perspective : Part 1

I am often asked what Ayurveda prescribes as a healthy diet. I hesitate to write down a fixed diet plan for many reasons: there are many diet fads these days which have become accepted as healthy diets (for example the vegan diet, keto diet, millets diet, etc). Most of this is contrarian to the principlesContinue Reading

Krya Skin 101 series : 5 simple ayurvedic hints to care for baby’s skin & boost her immunity

We spoke about how Ayurveda views skin care in infants and understood the basic components to an Ayurvedic baby Ubtan yesterday. We also discussed how we formulate the Krya baby ubtans, a much loved Krya product in yesterday’s post. Most of our consumers tend to discover Krya when there is a particular problem they haveContinue Reading

Ayurvedic superfoods – The Foxnut (Phool Makhana)

What you see in the picture is 2 handfuls of fox nuts (Phool Makhana) being roasted with 1 – 2 teaspoons of ghee. The result is a very crunchy, crisp and wonderful native Super food which has many wonderful health giving properties. Euryale ferox is described in Ayurveda as having properties very similar to PadmaContinue Reading

Herb Thursdays: the Ayurvedic benefits and properties of Durva (Cynodon dactylon)

Herb Thursdays: the Ayurvedic benefits and properties of Durva (Cynodon dactylon)

In most parts of India, tomorrow we will be celebrating Vinayaka / Ganesh Chaturti where we revere and celebrate Lord Ganesha, the elephant headed remover of obstacles, who brings in good beginnings and prosperity. Apart from modaks of different kinds, Lord Ganesha is also worshipped with the Durva Grass. So today’s Herb Thursday will talkContinue Reading

7 Ayurvedic productivity tools – On World Productivity Day

7 Ayurvedic productivity tools – On World Productivity Day

It is my cherished belief that Ayurveda, the science of health, well being and longevity, continues to be relevant today, despite the many quick fixes, short cuts and pills that are easily available to us. This is a science that is as old as our culture, and has stood the test of time for theContinue Reading

Want to learn more about Ayurveda? Start with these 3 books [Book Review]

Want to learn more about Ayurveda? Start with these 3 books [Book Review]

The Origins of Ayurveda Ayurveda, the science of life, is of divine origin. The practice of Ayurveda as a holistic system of medicine is old as the Hindu religion itself and as old as the Indian civilization. In fact there was never a time in India, when Ayurveda was NOT there as a part ofContinue Reading

How to do an Abhyanga (a self Ayurvedic Oil massage) the right way : Krya explains how you should do a weekly abhyanga for dosha balance and well being

How to do an Abhyanga (a self Ayurvedic Oil massage) the right way : Krya explains how you should do a weekly abhyanga for dosha balance and well being

Our last few posts on Abhyanga had had people asking us the all important question: “Exactly how should I do an abhyanga for good health?”. Our post today focuses on this all important question. We write about the right abhyanga massage technique that should be followed, and what parts of the body must be focusedContinue Reading

Culture, stories, spirituality & ayurveda: celebrating the Divine feminine this Chaitra Navratri with sacred flowers

Culture, stories, spirituality & ayurveda: celebrating the Divine feminine this Chaitra Navratri with sacred flowers

Today marks the start of several auspicious periods according to the Hindu calendar. Today is the Amavasya, or the New Moon day, which is a good time to start new activities. Today is also the day Gudi Padwa and Ugadi are celebrated across different parts of India to herald the New Year. And today isContinue Reading

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  • The Krya real bath challenge -July 2016

  • Made from skin nourishing herbs

  • Our herbs are organically grown or forest collected

  • Cleaned and carefully dried & processed

  • And carefully processed using a well researched formulation

  • Inspired by Indian Classical medicine

  • Safe on tender skin

  • Vegan and Cruelty free

  • Try Krya's consumer loved skin care products today!