Is my shampoo truly natural: Krya’s perspective

Share
Reading Time: 9 minutes

When we describe our products and talk about how our products contain only purely natural, ayurvedic herbs, we often hear a counter: “But how can I tell if my shampoo is truly natural” (or face wash or body wash). This is an interesting and challenging question.

What makes a product “a truly natural product”? Do we go by the conventional easy definition which says that if a product’s main  ingredients are derived from renewable, plant based resources and not petroleum, a product is natural?

Is something a truly natural product? This is the modern dilemma

If we did follow the above definition, Krya would be a completely different company today and we would be selling loads and loads of shiny, water based products in bottles with pretty colours and scents. So, clearly, this is not Krya’s definition of a truly natural shampoo / face wash / face serum.

What is a truly natural product: Krya’s standard

Krya follows a much more stringent and strict standard of what consists of a truly natural product. All our products are made only from 4 kinds of ingredients:

  • Whole Plant parts (  herbs, roots, shoots, leaves, fruits, flowers and seeds). When we say the word “Whole” we mean harvested fresh or dry plant parts , not extracts, distillates or essences.
  • Whole plant based, expeller pressed, organic Oils and Butters
  • Whole Plant pressed essential oils
  • Clays, Earth and Soils with specific healing characteristics

Any ingredients that does not meet the above 4 criteria is not used at Krya. So we do not use Plant based extracts, even if they are more potent and concentrated: as they do not fall into or “Whole Plant” definition. We do not use solvent extracted oils even if they are cheaper, as they are neither organic nor cold pressed.

The 4 ingredient types behind creating a truly natural krya product

And we do not use any ingredients that are DERIVED as a secondary or tertiary by product from plants. To us these are simply chemicals which have been extracted from Plants and are not truly natural. So we use no surfactants like Sodium Coco Beteine. Nor do we try and pass of Sodium Laureth sulphate as a natural, coconut based surfactant. Because we understand that even though these ingredients may have once formed a part of a plant, their extraction and isolation process have transformed them into something else- they can no longer be called “truly natural”.

Which brings me to the second important part of what makes a product, truly natural: the way it is processed.

What is a truly natural product: Krya’s processing standard

As we have seen from the above examples, ,today even harmful chemical surfactants like Sodium Laureth Sulphate are being passed off as natural. This is because the source this chemical compound was originally isolated from was a plant.

To keep our process truly natural, and ensure such chemicals do not pass muster at Krya, we follow a stringent processing standard in our factory:

  • We start production only with WHOLE herbs – we do not work with isolates, extracts or essences as many of them are made using chemical isolation techniques

How to craft a truly natuarl product : start with whole herbs

  • The herbs are bought WHOLE, cleaned and then processed in the correct manner and then sent for final manufacturing
    • The herbs are not altered with or tampered in any way – we do not change their colour, aroma, texture or any other properties deliberately
  • We use only solid formats which do not require any preservatives. By avoiding the use of water in our products, we are bale to ensure that not a single preservative, base, or any manner of manufactured ingredient goes into our products

krya truly natural procesisng technique: use solid formats that do not require preservatives

  • The herbs used in each of our products add up to 100% – there is no OTHER filler, base or any other synthetics used in our products
  • All fresh herbs, fruits and oils used are sourced only from organic sources, in season. We do not use out-of-season, chemically treated produce.

Krya's truly natural processing technique: use of seasonal organic produce

  • Oils are made from scratch using the ayurvedic tila paka method. This method of ayurvedic oil manufacturing helps extract botanical nutrients much more efficiently into oil. It also helps us avoid the use of fillers, colours, stabilisers and preservatives.

krya natural processing technique - oils

This definition of “100% natural” or “truly natural” is unique to Krya. This definition goes way beyond legal requirement or license guidelines. Even the strictest of natural product certifications allow some inclusion of synthetics to make up a format. But we, are proud to say, that our internal requirement is the strictest and most accurate definition of a truly natural product.

This definition of creating “truly natural” product imposes some restrictions and challenges for us as formulators. It is the solving of these restrictions and challenges that lead to the differences between how natural products look and feel compared to synthetics.

 Challenges faced when creating a truly natural product

One of the reasons large corporations gravitate towards making standardized chemical formulations is their ease of use and simplicity to manufacture. Because standardized chemical ingredients are used in the making of these products, the output we get is also standard.

So your synthetic detergent will always look , feel, and smell the same. You can literally close your eyes and smell its chemical fragrance and identify what you are using.

Mass market products are consistent because they are essentially synthetic

This simplistic consistency is not possible to achieve in a truly natural product due to a number of factors. This is possibly why many Krya consumers can  observe minor variations across our batches of cleansers, oils and lepas. Sometimes there is also a variation across seasons. why does this occur? We will explain this through today’s post.

Seasonal variation in produce : truly natural products

Krya uses fresh organic produce seasonally in each of our skin and hair oils. Our skin oils use varied organic produce like pomegranates, muskmelon, pineapple, mangoes, etc. These organic fruits go into the Krya Classic skin oil and the Krya Moisture Plus skin oil and the upcoming Krya After sun Skin oil and the Krya Dauhridini Body oil.

krya's products vary slightly depending upon the seasonal organic produce that goes into them

The selection of this set of organic fresh produce depends upon season, and the problem we are trying to solve. Every single fruit comes with its own inherent colour, taste, aroma and texture. So if the organic produce that goes into the oil changes, the oil will also subtly change, echoing the characteristics of the produce that goes into it.

So, it stands to reason that if a company says it is adding an organic mango into its product, you should not see this variant in february. It should only be available in the organic mango season!

Time to be suspicious?

 Availability of herbs : a challenge faced when creating truly natural products

The Ayurvedic Samhitas and Nighantus document several thousand herbs with many variations in sub species depending upon geography and climatic conditions. However, due to dwindling interest, urbanisation and lack of proper collection mechanisms, many of these herbs are not easily available to us.

But, as we expand our product base and widen our search, we stumble upon certain herb collectors or organisations who can source some of these herbs for us. Therefore, our formulations always have a small percentage kept aside for these kind of rare herbs. Whenever they become available to us, we add them into our formulations.

An example of this is “kaala haldi” or Curcuma caesia. This is a rare variety of Zeodary which is documented as being found in the eastern wetlands of Bengal and Assam.

Curcuma caesia is a renowned herb to help cure certain skin diseases, reduce vata aggravation and joint pain, etc due to its high camphoraceous content.

Black turmeric: renonwned ayurvedic herb for inflammation, skin cleaning, etc

We have been searching for reliable suppliers of Kali haldi for a few years now and have just stumbled on a source. So when we get access to herbs like this, they find their way into our formulations.

So formulae can also vary / change depending upon availability of herbs. This affects the way the final products looks / feels and smells.

The effect of regional and geographical differences on herbs:

The Ayurvedic Samhitas tell us that the “kala” (season) and “desha” (geography) from where a herb is harvested alters the properties of the herbs subtly. This is because of the climatic conditions under which the herb grows and also the richness and natural nutrients available in the soil.

An example of this is one variety of organic turmeric which we source from Meghalaya. This variety of turmeric is the same species of turmeric which is used across Indian households in cooking. But due to its cultivations in this hilly region, presence of abundant rain and relatively un-urbanized and pristine surroundings, the turmeric has a much higher percentage of Curcumin as is seen in the plains. This makes the turmeric slightly higher in oil content, and its colour is a distinct yellow-orange with a strong and rich aroma.

high curcumin turmeric is used in krya's skin care products for its potent skin healing properties

In this example, the herb is distinctively different from its counterpart that grows on the plains. But this does not make it superior to other varieties of organic turmeric – just different and more suitable to its “desha”.

We see subtle differences across many herbs depending upon “desha”. For example: the Sapindus trifoliatus (soapberry) we use across our products has regional differences when sourced from wet climates vs dryer climates – the colour of the fruit, aroma and foam head all differ depending upon geography.

 Seasonal variations in herbs

The Ashtanga hridayam tells us that herbs are less juicy, intense and more woody in Adana Kala and in seasons like Greeshma Ritu (summer season).  So when we make our hair and skin oils in Summer vs say Winter, there is a marked difference in the Swarasas (fresh juices) , Kashayas (deocotions) and Kwathas (herb infusions) we make as a prequel to making our final oil.

The Swarasas make in dry season is typically darker, more intense in its aroma and is much more concentrated. This makes the oils made in this season look darker and feel slightly thicker.

All these above reasons cause minor , subtle variations in truly natural products like Krya’s hair, skin and home care products. These differences do not affect how the products works for you, but it will affect the consistency of aesthetics you come to expect from a product.

The Krya “Signature” – what continues unchanging across all our batches

Someone reading this could very well ask what unites our products across batches despite minor changes in the formulations. Yes a truly natural product can expect to get perfect consistency across every single batch due to all the factors listed above. But, at Krya, we try and ensure there are a few uniting factors across our formulations:

Use of Signature Ingredients in Krya’s products:

In some of our products, we use certain “Signature Ingredients”. An example of this is Chamomile and Green Tea which go into the Krya Classic face wash formulation. Since our test launch of this product in January 2013, these signature ingredients go into almost every batch of the formulation.

Signature ingredients in Krya classic face wash: chamomile and green tea

We have, so far, made only one batch without the use of organic Chamomile due to lack of availability from our regular supplier. Regular customers were quick to pick up this difference and demanded to know why their facewash was not smelling the way it used to!

Signature Colours across Krya’s products / product categories:

Many Krya hair oils and skin oils have a signature colour or belong to a specific colour family. For example, the Krya traditional Baby massage oil usually has a reddish-brown colour due the use of Manjishta in the formulation.

Krya traditional baby massage oil - caries a signature colour, aroma and texture

Both the Krya Abhyanga Oils (classic and Intense) also have this reddish brown colour and a distinctive fragrance due to the use of certain herbs like bala, ashwagandha, nochi leaf, etc.

Signature properties across each batch

Notwithstanding the minor differences in formulation depending upon seasonality, herb availability, etc, obviously the one major uniting factor across each batch is the way each Krya product works for you.

We take care to ensure that the texture of the product is similar across batches. This is especially important in products meant for sensitive skin like the Krya toddler bodywash for Sensitive Skin and the Krya Sensitive Bodywash for Adults.  Here due to the dosha vitiation in skin, skin is particular sensitive to rough edges in the product and a small texture change can trigger a reaction like a rash.

Similarly, despite minor formulation changes, our skin products meant for Pitta prakriti skin like the Krya Classic range or the Krya After Sun range is always designed to cool, soothe and draw out excess Pitta from skin. So the products always feel refreshing during use and skin feels lighter and fresher after use.

Signature properties: krya's aftersun range always balances pitta and soothes skin

To Sum up:

Truly natural products are a minuscule minority. Most often , we have standardised commercial products hiding under the guise of a truly natural product. Therefore, when we do come across truly natural products, we are taken aback at their aesthetics and the textural and minor differences we see across batches.

I hope this post educated you on why these differences in texture, aroma or colour could exist in a truly natural product. I also hope this post helped you appreciate the many challenges behind creating a truly natural product.

If you too would like to try our truly natural range of skin, home and hair care goodies, please explore our offerings online. For product queries or doubts please write to us or call us on (0)75500-89090.

Share

How to use Rasnadi Churnam – a video guide

Share
Reading Time: 1 minute

One of the fears that people have when we recommend regular hair oiling for good hair growth is the fear of catching a cold. For those with high kapha aggravation or an existing sinusitis problem, this is a very real worry. The answer? Rasnadi Churnam – a safe , effective ayurvedic chooranam (powder) that retains warmth in the head, prevents mucous formation and helps clear blocked sinuses with regular use, safely and effectively.

Here is a short video we just shot for the Krya Product Support Group,  a facebook community, on how you can effectively use Rasnadi Churnam correctly & effectively.

Rasnadi Churnam is a classical ayurvedic formulation that has many uses. It can also be effectively used to control Migraine attacks which are Pitta based. For external application, Rasnadi Churnam is safe even to be used for small infants. For inhalation, we recommend that it be done only for 5 years and above. As a precautionary measure, pregnant women should NOT inhale Rasnadi Churnam – they can apply it on the scalp as demonstrated in the video.

The Krya Product Support Community is a Facebook community we created to help support the use of our products, share Ayurvedic guidelines for better skin and hair care and answer product usage doubts quickly. Do join us here.

Now for the video:

If you have any queries on our products, or would like our help choosing the right products, do write to us. 

 

Share

3 Krya baby ubtans to choose from + Benefits behind a traditional ayurvedic baby bath

Krya bbaby ubtans: teh alternative to a synthetic baby soap
Share
Reading Time: 8 minutes

——

Our wide range of hair and skin products can sometimes confuse people who are not sure what they are choosing. The same confusion occurs in Krya’s range of baby products. Choosing a Krya hair product for your baby is quite easy – we have a single herbal hair wash / shampoo powder and baby hair oil. But choosing a Krya baby ubtan or Krya baby oil becomes trickier. We have 3 Krya baby ubtans / bodywash powders and 3 Krya baby massage oils.  This post is to explain the differences between the 3 Krya baby ubtans and bodywashes today and the formulation philosophy behind them.

Krya baby ubtans: Important to choose teh right Krya ubtan for your needs

Benefits behind traditional Abhyanga-Snana for baby:

Krya advises following the Ayurvedic principle of skin cleansing. In this, we FIRST oil and massage baby’s skin well with a correctly prepared Ayurvedic massage oil. The baby is then bathed using a herbal Snana powder (Ubtan) which has been formulated as per season.

Krya baby ubtans: Ayurveda says massage baby well before bath

 

This oil massage practice is especially beneficial in the case of babies where the skin structure is yet to be completely formed. The oil massages improves circulation in baby’s body and creates warmth. As skin structure is not yet completely formed, it helps the movement of toxins to the surface of skin, from where it can be removed. It delivers powerful herbs through the oil which work on various functions in the skin. We will see these functions of the baby massage oil in a separate post.

Krya baby ubtans: Oil massage imporves cicrulation, eliminates toxins and is beneficial for baby's health

 

A Snana with a herbal baby ubtan works on a much deeper level than using synthetic baby soap. Our previous post spoke about the hazards of baby soap. Apart from being much safer to use compared to a baby soap, a herbal baby ubtan through cleanses skin. As baby’s skin is underdeveloped, the Srotas do not perform as efficiently as they do in adults. Hence the use of a herbal baby ubtan helps suck out hidden dirt, dead cells and toxins more efficiently from baby’s skin. Remember, soap works SUPERFICIALLY, but an ubtan works holistically and DEEPLY.

Krya baby ubtans: Bath with a herbal baby ubtan works on a deeper and more holistic level than a synthetic baby soap

 

Ayurveda tells us that a daily oil massage + Snana (bath) using correct set of herbs is very beneficial to both babies and post partum Mothers. For babies, this practice improves complexion, strengthens bones and muscles, and encourages proper growth and development. Because it assists in removing Ama (toxins) so efficiently, the baby’s appetite and hunger levels are good and well adjusted. Elimination takes place properly in the body. Therefore nutrient metabolism is good, so baby receives the correct dose of nutrients as the system is able to extract this efficiently from food.

Krya baby ubtans : a good abhyanga-snana helps baby digest food and metabolize nutrients better

So, the Abhyanga-Snana in a baby assists not just in the baby’s external appearance and skin health. It works at deeper and fundamental levels and helps improve baby’s health and immunity.

Principles behind Krya baby ubtans & bodywashes:

All Krya baby ubtans are formulated and manufactured as per Ayurvedic principles. The Krya baby ubtans are made up of 2 kinds of basic ingredients.

Proprietary blend of lentils and grains:

The first set of ingredients is a proprietary blend of lentils and grains. We use organically grown, desi grains and lentils in all Krya products. For the Krya baby ubtans, we also add a set of medicated grains and lentils. These base grains soak for 24 hours in a specially prepared medicated herb decoction. This process softens the grains giving us a much finer powder. It also transfers the base properties of the herbs into the grains, so we have a much more powerful set of base grains.

Krya baby ubtans : Krya uses a proprietary set of desi grains and medicated grains that help cleanse skin well and eliminate toxins

These base grains and lentils have slight variations as per season. We generally use a mixture of Desi Mung bean, Himalayan Adzuki bean and Himalayan Navrangi bean in the Krya baby ubtans. To this, we also add a small proportion of heritage, desi Rice (typically we add Rajmudi Rice or Kavuni Rice, as is seasonally available). Heritage rice is extremely beneficial for baby’s skin AT THE RIGHT LEVEL – it is sweet, nourishing and gently cleansing.

Proprietary blend of Herbs:

The second set of ingredients we use in the Krya baby ubtans is our proprietary blend of herbs. This set needs to be at the correct level and the right herbs must be chosen. If we add too much of these herbs, they can be astringent and slightly harsh on baby’s skin. If we add too little, we have a formulation that is inefficient at ama removal and does not work too deeply.

In our herb set, one of the things we monitor is the synergistic action of these herbs along with our proprietary blend of base lentils and grains. Ayurveda advises that the overall formula must be slightly “ushna” in veerya or warming. Again here the balance is delicate. If the formula is too ushna, it can cause heat rashes and itching in baby’s skin. If it is too “Sheetya” (cold), the baby is prone to catching colds. The balance must be mildly warming without irritating skin.

Krya baby ubtans : Krya baby ubtans strike teh right balance and are warm and soothing for baby, not hot and irritating

 

Ayurveda also suggests that baby ubtans use a special set of Rakshoghna herbs. The word “Rakshoghna” can be interpreted in many ways – these are herbs which give “Raksha” or protection. At one level Rakshoghna herbs give protection at a physical level. So they have krimihara properties and help keep away disease causing microorganisms. However, at a deeper, emotional level, they drive away mental agitation and anxiety by calming down the baby and keeping vata dosha at the correct level.

Krya baby ubtans: Krya uses teh correct set of Rakshoghna herbs that protect baby at many levels

 

We use a special set of herbs for the Krya baby girl ubtan. These herbs help in naturally lightening excess hair growth and are also considered auspicious for women. Apart from aesthetic reasons, Ayurvedic Acharyas recommend that we use specific Divya oushadi herbs for women (and baby girls) to bring about upliftment of mood, and increase positive energy.

Krya baby ubtans: Krya also uses many divya oushadi (divine herbs) in its baby ubtans

Seasonal variations in formulation:

Ayurveda tells us that herbs must be chosen according to “Desha” (place), and “Kala” (time or season). So what is appropriate in hot and humid weather is inappropriate in winter.

For example, Badam (almonds) are often advertised as being present in certain Baby ubtans. Ayurveda tells us that the skin of Almond (badam) is full of Pitta and is highly irritating both when eaten and when applied. So traditionally, we are ALWAYS supposed to soak Badam overnight, and then rinse it in the morning, peel the skin and then only consume. This overnight soaking brings down the heat in the nut and removing the skin brings down its irritating effect. Unless Badam is pre-processed this way, it is not suitable for either internal or external use.

Krya baby ubtans: Every herb must be pre-processed properly to avoid irriitation. Almonds are a case in point

We use Badam in the Krya Intense hair oil. But even in our Hair oil, we pre-process the Badam in the same way described above. This takes us much more time, but we are sure that Badam will not irritate.

The high heat of Badam is very welcome in cold climate. So it is appropriate to use in a product meant to be used in cold countries or in cold seasons. But in hot weather, if the bay ubtan contains other warming ingredients, using Badam may make the entire product extremely “Ushna”.

Therefore Krya baby ubtans are always appropriately researched and formulated to ensure they are pleasant and comfortable for the baby to use in each season.

3 Krya baby ubtans and differences between them:

Krya has 3 baby ubtan products: the Krya Ubtan for Baby girls, the Krya Ubtan for Baby boys and the Krya Gentle Baby Bodywash   powder.

 The differences between the Krya Ubtans by gender are quite obvious. The Krya Baby ubtan for baby girls is designed to also mildly thin down excessive hair growth in babies. So it contains natural hair thinning herbs which also help improve the complexion.  We use 3 kinds of turmeric in the Krya Baby Ubtan for baby girls – Turmeric is a “mangalya” (auspicious) Divya oushadi (divine herb). It is considered especially beneficial for Women, and is recommended to be used in any product meant for girls / Women.

Krya baby ubtans: Krya baby ubtans for baby girls contain many hair thinning and auspicious herbs

 

While differences between gender are quite low in babies (apart from the hair thinning requirement), we also have a Krya baby ubtan for baby boys to complete our range logically. This ubtan uses a different combination of herbs from the Krya baby ubtan for baby girls. In this ubtan, we use safe, Rakshoghna herbs and skin nourishing herbs like Daruharidra (Tree turmeric), Rosemary, Kacholam (south Indian Zeodary), etc. This combination gently yet thoroughly cleanses and uplifts tender skin.

Krya baby ubtans: Krya baby ubtan for baby boys contains many soothing, uplifting herbs like Rosemary

 

Many of our customers buy the Krya baby products during the last month of pregnancy. They want to ensure that there is no chance of running out of time and having to depend on synthetic baby products. Who can blame them? This IS a wise choice. Obviously at this time of purchase, the gender of the baby is not known. So we advise that they use the Krya Gentle baby bodywash powder. This is a unisex formulation, so it does not contain our set of hair lightening and hair thinning herbs. However, it can be used if you do not know the gender of your baby, have 2 babies that are close in age, or if you have twins and want to economize.

 The Krya Gentle baby bodywash powder uses protective Rakshoghna herbs like Neem flower, Ram tulsi and Forest Tulasi. We also use skin nurturing and circulation improving herbs like Babchi, Khadira, Manjishta and Mulethi. In addition to keep the baby’s mood cheerful and calm baby down, we use Divya oushadi herbs like Vacha and Amla.

Krya baby ubtans: Krya gentle baby bodywash contains skin soothing and nurturing herbs like Liquorice

 

 To complement these 3 Krya baby ubtans, we also have 3 Krya baby massage oils. We will speak about these oils in a separate post.

 To sum up:

We hope this post gave you an understanding of the traditional practice of Abhyanga-Snana and how much it benefits a baby if done regularly. An abhyanga Snana must always be done with products carefully chosen for babies as their skin is unformed and they are very vulnerable to imbalanced products.

We also hope that this post helped you understand the differences between the 3 Krya baby ubtans, so you could choose the appropriate one for your baby.

If you have any questions on the Krya baby ubtans or any of our Krya baby products, please write to us.

Krya Products Recommended for Baby:

  • Krya baby ubtans & bodywashes – made from organic or forest collected herbs, grains and lentils . Cleans thoroughly yet is extremely soothing and gentle on baby’s skin. Can be used everyday from the 1st day of baby’s birth.
  • Krya baby massage oils – made using authentic ayurvedic herbs, and organic cold pressed vegetable oils processed through a rigorous ayurvedic manufacturing process. Can be used from the time a baby is 1 week old
Share